Using a handheld phone whilst driving

There’s been a campaign of radio adverts running for some time now promoting the tougher penalties for using handheld mobiles. The advert tries to get its message across by saying its “harder to concentrate on two things at the same time”. The two things being the driving and the talking.

This is kind of off message really as correct me if I’m wrong but you can still talk to someone whilst driving as long as it’s on a hands free system, hence still having to concentrate on two things at the same time.

Surely the campaign should focus on the fact it’s difficult to drive whilst using a handheld phone. You can’t change gear for example without taking your driving hand (if you’re holding the phone in your right hand) off the steering wheel.

Despite the tougher penalties and this campaign, the message doesn’t seem to be getting through. There are still plenty of people using their hand held mobiles. Surely a call isn’t that important it can’t wait until your able to pull over?